
Non-Executive Director
Asim Muhammad is an award-winning senior executive leader with circa 20 years of experience operating at board level for some of the UK's leading organisations. A proven track record in creating Digital Strategies, Roadmaps, Plans and Delivering Technology and Business transformation enhancing business performance, value and customer experience.
An energetic and inspiring professional with a natural ability to articulate purpose and vision motivating diverse teams across the business bringing people, process, systems and data together to deliver exceptional results.
In senior roles, working across public and private sectors, Asim led global teams to deliver complex business change, target operating and change models, organisational re-design, central support services, enhanced customer and operational experience, resulting in significant EBITDA growth.
Asim is currently the Chief Information Officer at Avidity and a graduate of the University of Strathclyde.
Asim's passion fosters an environment of honesty, integrity and trust which brings great value in his Non-Executive Director role at RoS.
Transparency
Expenses are lower than normal because of the COVID-19 pandemic.