FOI Release: Social media management and social listening tools

FOI reference: CW-2023-452 
Date received: 17 October 2023 
Date responded: 1 November 2023

Information requested

1. Do you use a social media management platform?
2. If so, what tools do you use?
3. How much do you spend annually on a Social media management tool?
4. Which month & year does your contract with your supplier end?
5. Do you use a social listening / media monitoring platform?
6. If so, what tools do you use?
7. How much do you spend annually on a social listening / media monitoring tool?
8. Which month & year does your contract with your supplier end?
9. Who is the senior officer in charge of these contracts?

Response

The answers to your questions are:

1.Yes
2.Buffer Awesome (a social media management platform used for scheduling and measuring social media activity)
3.$180 per annum
4.November 2023
5.Yes
6.Cision (contracted to provide us with coverage of all published or broadcasted information – including social media)
7.Initial contract value is £35,364 over 2 years (£17,682 per annum) excluding VAT
8.Initial end date September 2025 with option to extend up to 2 years (September 2027)
9.Head of External Communications and Engagement